Sports Fans Are More Willing to Support Social Justice

They're also more like to spend their money with socially conscious brands

colin kaepernick
Colin Kaepernick (center) is among a new crop of activist athletes and teams across American sports. Photo Illustration: Trent Joaquin; Source: Getty Images

Fans frequently tuning into sports, both professional and amateur, are more likely to support the Black Lives Matter movement and support the overall fight for social justice.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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