Spotify Introduces Ad Insertion Program for Podcasts

Advertisers will also have access to audience insights

the new spotify podcast ad insertion program
The new Streaming Ad Insertion (SAI) program is possible because Spotify predominantly streams its podcasts instead of having users download them. Spotify

LAS VEGAS—Spotify has never been shy about sharing insights from its music streaming platform. Now, for what Spotify says is a first for the platform, it’s giving advertisers the ability to get their own insights with a new ad insertion program for podcasts.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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