Starburst’s First Vertical-Only Ad Campaign Accentuates Its Latest Product

Format mirrors new Starburst Swirlers candy in spots designed for mobile

a woman in a sidways hair salon
Do not adjust: The new campaign for Starburst Swirlers is meant to be viewed vertically. Starburst

Key insight:

Starburst has a new product that deviates from its familiar cube-like shape. Called Starburst Swirlers Chewy Sticks, the long, rope candy comes in two-in-one flavors such as cherry-lemon, strawberry-orange and cherry-strawberry.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.