State Farm and Kenny Mayne Brilliantly Faked Us All Out During The Last Dance

Viewers of the documentary weren't sure what was happening

Kenny Mayne made some pretty impressive predictions in 1998. Or did he? State Farm

With sporting events canceled across all professional leagues, Sunday night’s broadcast of the ESPN documentary series The Last Dance drew together a huge audience starved for content. Only a few sponsors were allowed in for the event, and with apologies to Reese’s, it’s pretty clear that State Farm won the night.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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