Students Should Not Be Reunited in the Fall on Campus

The reality—and risk—of going back to school

covid classroom
While the “flipped classroom” has been discussed in pedagogical circles for years, it is now a must. Kacy Burdette

With coronavirus cases hitting new highs in recent weeks, the reality of bringing together millions of Gen Zers from all over the country while expecting social distancing and mask protocols to be followed is likely a fantasy.

@MadAdProf Beth Egan is an associate professor of advertising at the S.I. Newhouse School of Public Communications at Syracuse University and is a member of our Adweek Academic Council.