Study Shows Americans Still Love Their Big-Name CPG Brands

Reasons for the affinity include availability, reliability and marketing

a series of colorful soap containers with happy faces over hte middle
Shoppers put Clorox, M&M's, Cheerios and Ziploc near the top of their preferred items list. Getty Images

Key insight:

Since the pandemic began, shoppers have been buying a lot of packaged food and household cleaners, boosting revenue for major CPG manufacturers such as Kraft Heinz Company and Procter & Gamble.


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@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
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