Styx Frontman Tommy Shaw’s Love of Sliders Became White Castle’s Latest Marketing Riff

Veteran rocker joins list of celebrity inductees to the burger chain's hall of fame

tommy shaw
Shaw has been with Styx since 1975, but he's been a White Castle fan even longer. White Castle/Getty Images

Among the many stereotypes about being a rock star is how difficult life can be on the road. Just ask guitarist Tommy Shaw.

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@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.