Sunbasket Moves Beyond Meal Kits as the Pandemic Lifts At-Home Eating

The company is repositioning with new branding, pantry staples and a national ad campaign

U.S. adults spent 83% more on meal kits in July compared to 2019. Sunbasket

Sunbasket, the San Francisco-based meal kit company known for its organic ingredients and assortment of diet-specific plans, is looking to reintroduce itself as a general food-delivery service at a time when more Americans are eating at home.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.