Sunscreen Slides and Giant Strollers: Inside FCB’s Most Playful Ad Ideas

Plus, Susan Credle discusses the more sobering Grand Prix winner about literacy

Headshot of Tim Nudd

CANNES, France—FCB won one of the first Grand Prix of this Cannes Lions festival for its "Alphabet of Illiteracy" work for Pearson. The agency's global chief creative officer, Susan Credle, sat down with Adweek to chat about that work and other recent creative highlights from the network, from Nivea to Contours strollers.

Also, hear about her favorite non-FCB campaign of the year, and her advice for the agency on how to keep the momentum on that client going. 


@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: June 24, 2016 https://dev.adweek.com/brand-marketing/suncreen-slides-and-giant-strollers-inside-fcbs-most-playful-ad-ideas-172240/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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