Super Bowl Ads Fall Short

Well how about that. We as an industry have the eyes of the world on us, we are invited into places we’re usually kicked out of, we actually become part of the conversation instead of its interruption, and we serve that up? Remember when people used to complain about the game sucking, but at least the ads were cool? Those were salad days, amigo.
So, in the spirit of the great change sweeping our nation, I hereby propose a treaty. A pact among agency creatives throughout this once proud industry.