Sustainability Is ‘Simple… But Not Easy’ in Crystal Geyser’s New Campaign

Bottled water company aims for 100% 'infinitely recyclable' plastics

The maker of the bottled water brand has a troubled history with the environment, but a new initiative aims to change that. CG Roxane

While all Crystal Geyser Alpine Spring Water products claim to be fully recyclable, the bottled water brand has a contentious track record when it comes to sustainability. Back in January, Crystal Geyser admitted to illegally storing arsenic in eastern California and transporting the hazardous metallic wastewater to treatment plants.

@monicroqueta Mónica is a breaking news reporter at Adweek.