Synchrony Bank Teamed Up With Giant Spoon to Create This Immersive Spider-Verse Activation

An exclusive, behind-the-scenes look inside the Spider-Man experience

Video: Josh Rios; Editor: Breana Mallamaci

To promote Sony’s new animated film, Spider-Man: Into the Spider-Verse, Synchrony Bank and Giant Spoon were inspired by the history of the superhero character. The result? An immersive, augmented reality experience.

@yagot2believe Breana Mallamaci is a senior video producer and animator at Adweek. She enjoys making spreadsheets in her spare time for fun.