T-Pain Markets TP With Cottonelle on Animal Crossing

Hygiene company teams up with quarantine's biggest video game hit

Cottonelle created wallpapers to help players give their bathrooms makeovers. Cottonelle

Toilet paper saw incredible sales in the early days of the pandemic when consumers rushed to stock up on the essential product, leading to a 58% increase in bathroom tissue sales year-over-year in March and April. At the same time, Kimberly-Clark, parent company of Cottonelle, was up 45% in profits, with its products selling out across the country.

Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.