Take a Peek Inside Denny’s New Mammoth Rolling Restaurant

53-foot trailer kitchen trucks breakfast to those affected by natural disasters

Denny’s Mobile Relief Diner is fitted out with a fully functioning restaurant kitchen. Courtesy of Denny's

Today’s CMO has many missions—creating clever ad campaigns, promotional tie-ins, strategic partnerships, a vigorous social-media presence and so on. In that respect, Denny’s CMO John Dillon is no different from his peers. But a few months back, Dillon had another mandate, and this one was unique.

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@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.