Tampax Teams Up With Amy Schumer to Bluntly Talk About Periods

The tampon brand aims to educate through humor

Amy Schumer in a Tampax spot
Tampax and Amy Schumer plan to work together for the next 18 months. Tampax

It’s difficult to know something well if that thing is deemed too taboo to discuss openly.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.