Target Gets Into the Athleisure Game With Inclusive and Accessible Private-Label Brand

Most items from All in Motion are under $40

Target athleisure brand All in Motion
The marketing campaign for All in Motion will continue Target’s commitment to no retouching. Target

Just in time for this surge in “new year, new me” perseverance is the launch of Target-owned activewear and sporting goods brand All in Motion, which hits digital shelves on Jan. 17 and will make its way to your local red bullseye outpost on Jan. 24.

@monicroqueta Mónica is a breaking news reporter at Adweek.