Tata Consultancy Services Marks a November Without a NYC Marathon

TCS is spotlighting its apps and tech tools in new campaign

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Many New Yorkers look forward to the first Sunday in November, the day of the annual TCS New York City Marathon, in a similar fashion to how children anticipate Christmas morning. From Staten Island to the Bronx, swaths of street are shuttered and crowds collect on the sidewalks to cheer on friends, family members and strangers as they run 26.2 miles across the city.

@dianapearl_ diana.pearl@adweek.com Diana is the deputy brands editor at Adweek and managing editor of Brandweek.