The Los Angeles office of TBWA\Chiat\Day announced a series of promotions today, naming three new leaders in its creative and strategy departments.
Chief creative officer Stephen Butler has been promoted to the new role of creative chairman, while executive creative director Brent Anderson will assume Butler's old title. Moving forward, group planning director Neil Barrie will also serve as the shop's chief strategy officer.
The news follows the May hiring of Erin Riley, former vp of marketing at Old Navy and Cole Haan, to serve as president of the Los Angeles operation. The three executives now join Riley, global chief strategy officer Nick Barham and chief production officer Tanya LeSieur atop the office's leadership team.
According to a statement, the reorganization reflects an increased focus on internal growth and the sort of creative product that helped the team win 10 Lions and 31 shortlists at the Cannes festival last week for its work on such accounts as Airbnb, Gatorade, Nissan and the Grammys.
Butler, who joined TBWA\Chiat\Day in 2013 and became chief creative officer in early 2014, will handle creative culture and development in his new role while also partnering with Riley and Barham to expand the Los Angeles office. Anderson, Barrie and LeSieur will manage creative work while the former ecd handles the day-to-day operations of his department.
"Brent is an incredible talent and has been an integral part of our progress in his time at the agency, and especially in recent years," said Butler. "He is also a natural, effective leader and the ideal and obvious choice to help guide the evolution of our creative product and the next wave of our agency."
Andersen has moved his way up the TBWA organization since joining the agency in 2005 as a senior art director on Nissan. In addition to working on some of the L.A. office's biggest accounts, he has also served as a mentor and advocate for the larger creative department.
Barrie—who previously led strategy for Airbnb and Disney, among others—will now drive the agency's strategic direction across all accounts.
"As an agency of our size and scope, we needed to expand the depth of our executive team to better incorporate both vision-focused and product-focused leaders at the top," said Barham in a statement, "We've elevated Brent and Neil, who are equally distinguished for their mastery of craft as for their passion for our business and our agency, to ensure that the executive team remains as connected to the product as possible."