TBWA\Media Arts Lab Earns Press Grand Prix for Apple’s iPad Mini Ads

Front covers on the back cover

Headshot of Tim Nudd

CANNES, France—The U.S. has won its second Grand Prix of this year's Cannes Lions festival, with TBWA\Media Arts Lab in Los Angeles earning the top prize in the Press Lions contest for its magazine ads for Apple's iPad mini.

The ads, released late last year, were placed on the back covers of several national magazines—including Time, Wired and The New Yorker. They showed the tablet at actual size, with its display featuring the actual front cover of that issue of the magazine. Scroll down to see four of the ads.

U.S. agencies did not pick up any Gold Lions, but did win three Silver Lions and five Bronze Lions.

BBDO in New York won a silver for Snickers, a silver for Gillette and a bronze for Foot Locker. The other silver went to DDB in New York for its "Water Is Life" campaign.

Picking up the other bronzes were Lapiz in Chicago for P&G's Gain with Oxi; Ogilvy & Mather in Chicago for Huggies; Pereira & O'Dell in San Francisco for Scrabble; and Arnold in Boston for Jack Daniel's.

The U.S. won its first Grand Prix of this festival on Tuesday, when The Barbarian Group topped the Innovation Lions.

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: June 19, 2013 https://dev.adweek.com/brand-marketing/tbwamedia-arts-lab-earns-press-grand-prix-apples-ipad-mini-ads-150466/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT