Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews

Assignment includes Tempur-Pedic, Sealy brands

The mattress business has seen a big bounce in reviews this year.

In June, Sleepy's awarded its creative business to Publicis Kaplan Thaler and last week Initiative won Serta's media account. Now, Tempur Sealy International has selected a new agency for media, which sources identified as MediaCom. The selection came after a review.

Collectively, the Tempur-Pedic and Sealy brands spent more than $80 million in media last year and about $45 million in the first nine months of 2013, according to Nielsen. The bulk of last year's spend—about $69 million—was for Tempur-Pedic.

Carmichael Lynch, the creative agency behind Tempur-Pedic, previously handled the brand's media business. Haworth was Sealy's previous media agency.

The review, which followed Tempur-Pedic's acquisition of Sealy in the spring, was managed by Jeffries Consulting in Boston.

The Los Angeles office of MediaCom is expected to manage the account. The agency referred calls to Tempur Sealy in Lexington, Ky., which declined to comment. But sources said that the company had told finalists of its decision.

Publish date: December 4, 2013 https://dev.adweek.com/brand-marketing/tempur-sealy-picks-media-shop-amid-flurry-mattress-reviews-154286/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT