The 6 Marketing Trends That Will Drive Innovation in 2020

Top marketing innovators across industries share their predictions

a collage of 21 marketing executives
We asked 21 executives across a range of industries what they see as the emerging trends of 2020. Julian Gamboa
Headshot of Heide Palermo

Innovation never stops. But a new year—and a new decade—gives us a chance to pause, reflect and get excited about the possibilities. So we asked top marketing innovators from brands including Google, HBO, Hulu, Visa, Sony and Chipotle one question: What’s happening in marketing right now that you’re most excited about? 

@heidefaith Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.