The ANA’s SeeHer and Getty Images Launch Guide on How to Diversify Visual Storytelling for Women
The organizations want to steer advertisers in a more inclusive direction
Key insights:
- Unconscious bias still exists in media, which means there are few accurate depictions of women.
- Authenticity is a must when it comes to building trust with consumers.
Reaching the optimal balance between tone and authenticity in brand messaging may seem like an intimidating tightrope act when America’s eyes are glue on the actions of companies more so than ever before.
