The ANA’s SeeHer and Getty Images Launch Guide on How to Diversify Visual Storytelling for Women

The organizations want to steer advertisers in a more inclusive direction

Collage of women
Only 44% of women see themselves reflected in media, according to the 'Inclusive Visual Storytelling for Women' guide. SeeHer

Key insights:

Reaching the optimal balance between tone and authenticity in brand messaging may seem like an intimidating tightrope act when America’s eyes are glue on the actions of companies more so than ever before.

@monicroqueta Mónica is a breaking news reporter at Adweek.