The CMO Behind the NFL’s 100th Season Celebration

Thinking year-round to keep the momentum going

- Credit by Editor: Nick Gardner
Headshot of Nadine Dietz

Just weeks into the National Football League’s 100th season, NFL chief marketing officer Tim Ellis is already looking ahead to February’s Super Bowl LIV. With Shakira and J-Lo set to take the halftime stage next year, Ellis lets us know what his marketing team is working on—on and off the field—how the league is incorporating players into its social strategy and the best marketing advice he’s ever gotten.

Earlier on Adweek: CMO Moves Podcast | Tim Ellis

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Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters. Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.
Publish date: October 2, 2019 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT