The ‘Crazy Dog People’ Helping Bark Take a Big Bite Out of the Pet-Products Market

We go inside the thriving DTC brand

- Credit by Video: Breana Mallamaci / Trent Joaquin; Editor: Josh Rios
Headshot of Joshua Rios

More than seven years after its launch, dog-obsessed brand Bark has gone beyond its direct-to-consumer roots, with its products now found at Target, Amazon, Urban Outfitters and other retailers.

And it’s the Bark Box, a monthly subscription service, that started it all.

Founded in 2012 by Matt Meeker, Henrik Werdelin and Carly Strife, Bark creates more than 400 toys each year and serves more than 600,000 dogs every month. And much of the marketing comes from customers themselves, through social puppy love.

Take a tour of Bark’s office, and meet the many office dogs, to see what makes the brand tick (or bark—you decide).


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@joshochos joshua.rios@adweek.com Josh is a video producer at Adweek.