The Inside Story of How Astronauts Rang Nasdaq’s Opening Bell From Space

A cosmic marketing stunt—and a Zoom call—unlike any other

Astronauts Bob Behnken, Doug Hurley and Chris Cassidy on a giant LED screen
(L. to r.) Astronauts Bob Behnken, Doug Hurley and Chris Cassidy send earthbound greetings on the morning of June 2. Nasdaq

Key insights:

It’s a pity that comparatively few people were in Times Square on the morning of June 2. Because those who happened to be on hand got to watch a bit of history being made—the technological kind, and the branding kind, too.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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