The Institute for Brand Marketing, Explained

Adweek and IBM Watson Advertising are teaming up for the first-of-its-kind offering

- Credit by Video/Editor: Nick Gardner
Headshot of Chris Ariens

Adweek and IBM Watson Advertising have teamed up to create a new educational resource for marketers: the Institute for Brand Marketing. This six month program includes two courses, each comprised of 12 lessons produced by the Adweek editorial team and IBM experts.

We caught up with Janna Ritzcovan Synovec, head of brand marketing and sales enablement for IBM Watson Advertising, at our NexTech event last week to find out more about this first-of-its-kind project. Watch above.


@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
Publish date: July 31, 2019 https://dev.adweek.com/brand-marketing/the-institute-for-brand-marketing-explained/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT