The Key to a Winning Amazon Ad Strategy? Go Big Everywhere Else

Top-of-funnel marketing now will drive shopping behavior tomorrow

Getty Images, Amazon

Dear chief marketing officers: If you haven’t received the news flash yet, one of your top three tasks to ensure your survival in 2018 and beyond is to develop an Amazon strategy. Let’s start with what we know:

Brian Sheehan is a professor of advertising at Syracuse University and is a member of our Adweek Academic Council.