The Madison Square Garden Company Hires Former Hilton CMO to Lead Marketing Team

Geraldine Calpin will report to president Andrew Lustgarten

One of Calpin's major projects will be marketing the company's new 18,000-seat venues in Las Vegas and London. Hilton
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The Madison Square Garden Company announced today that it has hired Geraldine Calpin to serve as the company’s new evp and CMO, effective immediately. Calpin will report to the company’s president Andrew Lustgarten.

Calpin joins the team from WeWork, where she served as CMO for just under a year. In that role she was responsible for marketing the company with an eye towards expanding the brand’s reach worldwide.

Prior to WeWork, Calpin spent 16 years at Hilton Worldwide in a number of roles, including global head of digital, vp of global ecommerce and finally, CMO. In the CMO role with Hilton, Calpin put a great focus on working data into the brand’s marketing approaches and integrating any new technologies into Hilton’s 14 different brands.

“Her significant expertise in marketing and brand development will be important to our efforts to strengthen our visibility in the marketplace and establish innovative ways to engage with our customers, as well as our ambitious plans to expand the MSG brand to new markets,” Lustgarten said in a statement.

Beyond the typical CMO duties that Calpin will be entrusted with, she will also be responsible for creating standout experiences at all of the Madison Square Garden Company’s assets.

These include New York’s Madison Square Garden, Hulu Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, Calif.; The Chicago Theatre; and the Wang Theatre in Boston. This also includes professional sports teams like the New York Knicks and Rangers, plus Counter Logic Gaming and Liberty and live entertainment properties, including the Christmas Spectacular Starring the Radio City Rockettes.

She will also be in charge of developing a brand identity for the newly-announced MSG Sphere, 18,000-seat venues that will be built in Las Vegas and London.

“I look forward to joining this dedicated, passionate team to support the company’s vision for its legendary brands, as well as for its next chapter—MSG Sphere, as these groundbreaking music and entertainment venues become part of an unparalleled global portfolio,” Calpin said in a statement.

@ktjrichards Katie Richards is a staff writer for Adweek.