The National Hockey League’s Brand Partners Hit the Ice for the Stanley Cup Playoffs

The league detailed activations in the U.S. and Canada

Shutouts will continue to be celebrated by Pepsi Zero Sugar throughout the Stanley Cup Playoffs Pepsi/National Hockey League

The second round of the National Hockey League’s Stanley Cup Playoffs is in full swing, as are several activations, social and otherwise, with partners in the U.S. and Canada. David Cohen is editor of Adweek's Social Pro Daily.