The News Isn’t Unsafe, and Brands Need to Recognize This Through Their Advertising

Programmatic can help by refining its approach to ad creation

An illustration of a person talking with scribbles in their head.
When there's journalistic integrity, it will always be brand safe. Getty Images

Is the truth brand safe? Many brands behave as though it isn’t. Afraid that consumers won’t be able to distinguish between their message and a well-reported news story, they shun publishers of hard news in favor of content more easily controlled: softer stories (or simply audiences) divorced from any consideration of what the audiences are reading.

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@michaelweaver Michael Weaver is senior vice president of business growth and development at Al Jazeera Media Network.