The NFL’s Partnership With Roc Nation Feels Like a Ploy to Win Back Black Viewers

It feels self-serving and even somewhat hypocritical

The commissioner of the NFL Roger Gooddell with Jay-Z at a conference table.
Roc Nation announced its partnership with the NFL for this year's Super Bowl in mid-August. Kevin Mazur — Getty Images for Roc Nation

Just over three years ago, Colin Kaepernick took a knee to protest the treatment of African-Americans and minorities in the United States.

@dnyree Denitria Lewis is a digital marketer identifies what’s next while keeping a keen eye on the platforms that are reshaping and moving the culture forward.