
The history of the cold-activated can goes back 10 years. Coors “pioneered” the technology as a gimmick to alert beer drinkers of the “optimal” temperature to drink Coors Light and Coors Banquet. The mountains turn blue? It’s bottoms-up time.
The history of the cold-activated can goes back 10 years. Coors “pioneered” the technology as a gimmick to alert beer drinkers of the “optimal” temperature to drink Coors Light and Coors Banquet. The mountains turn blue? It’s bottoms-up time.