The Only Way to See This Game of Thrones Kill List Is on a Cold Can of Mountain Dew

Fans can use social media to tell the brand what they would sacrifice to get one

When it’s warm, “A Can Has No Name” is just white and brandless. Mountain Dew

The history of the cold-activated can goes back 10 years. Coors “pioneered” the technology as a gimmick to alert beer drinkers of the “optimal” temperature to drink Coors Light and Coors Banquet. The mountains turn blue? It’s bottoms-up time.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.