The Pandemic Is Ongoing, but Brands Are Encouraging Travel Again
From Alaska Airlines to Las Vegas casinos, deals and discounts abound
Derek Stevens, who owns two hotel-casino properties in Las Vegas, bought flights for 2,000 visitors to be redeemed when the resorts are allowed to reopen.
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Key insights:
- Bargains are proving to be an irresistible way to get at least some people back to traveling.
- As marketing budgets are tight, brands are discovering what they can accomplish on their own media channels.
How many Americans would travel to Las Vegas in the middle of a pandemic if their flight was paid for? Evidently, at least 2,000.
