The Trusty Roomette Is Suddenly Giving Amtrak an Advantage Airlines Can Only Dream Of

New promotion advertises premium travelers long for: social isolation

two people in an amtrack compartment
A private compartment with a door that shuts—and one that's on sale, too? Yeah, they'll take that deal. Amtrak

In 1946, the Association of American Railroads produced a report aimed at calming the fears of a membership panicked about the airline industry stealing its passengers. The essence of the AAR’s message was this: While trains could never compete with air travel’s speed, they did have one unassailable advantage: the private compartment.

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@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.