The Who, Where and How of Cannabis Consumers

Users are more than just 'recreational' or 'medicinal'

Elevate: Cannabis and CBD virtual event
Gary Allen, COO of New Frontier Data, wants to ease marketer's fears about the cannabis industry with reliable data insights. Adweek

There are an estimated 260 million cannabis consumers worldwide, ranging from minivan-driving moms to seasoned discreet unwinders, yet the marketplace is still set on pigeonholing marijuana users into two categories: the stereotypical recreational stoner and those with a doctor’s note.

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.