There’s No Graceful Way to Update a Controversial Mascot

And brands certainly don't want to talk about it

Mascots with racial and ethnic stereotypes are alive and well. Uncle Ben, Aunt Jemima, Miss Chiquita, Eskimo Pie, Cream of Wheat
Headshot of Lisa Lacy

Key insights:

Mascots help personify brands and serve as recognizable ambassadors on store shelves. But what happens when those brand faces have a troubled history?


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@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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