These 3 Brands Adjusted Their Campaigns to Capitalize on the Bike Boom

Brompton, Specialized and Trek all saw massive spikes in sales due to Covid-19

illustration from the POV of someone riding a bike with others on bikes in front
Covid-19 presented an unexpected opportunity for bike brands as more people want to bike for exercise and to avoid public transit. Photo Illustration: Trent Joaquin; Source: Unsplash

As Covid-19 has ravaged the world, much of the global advertising industry has been shell-shocked—except for bike brands.

@neco_ornot nicole.ortiz@adweek.com Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.