These Brands Are Still Tapping Into Nostalgia for Slavery, Whether You Realize It or Not

Mascots from the Jim Crow era are alive and well

These brand mascots emerged between the Civil War and the Civil Rights Act. Cream of Wheat, Aunt Jemima, Uncle Ben's

Key Insights:

Dairy brand Land O’Lakes is hardly alone in using a cultural stereotype as a mascot for generations—and it’s also not alone in its reluctance to speak publicly about it.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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