These Brilliantly Simple Ads Remind Us of What We’ve Missed Because of the Pandemic

Mischief’s PSAs seek to build widespread vaccine confidence

A joyous baby announcement is better in person. Pfizer / BioNTech

There are plenty of obvious health reasons that people should seriously consider getting a Covid-19 vaccine. What’s equally important—and some may argue more crucial—are the mental health and emotional considerations.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.