These Tech-Savvy CMOs Embody All the Talents the Modern Marketer Needs

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The digital/social/mobile/virtual age heralds a whole new approach to marketing, given that consumers enjoy more control over content and accompanying messaging than ever before. This reality has given rise to the tech-savvy CMO—one who is comfortable making use of all these digital skills to reach consumers in new ways. These 16 talented executives have all the qualities it takes.