These Tech-Savvy CMOs Embody All the Talents the Modern Marketer Needs

These 16 CMTOs from brands like GE to L'Oréal have got game

Sasha Maslov

The digital/social/mobile/virtual age heralds a whole new approach to marketing, given that consumers enjoy more control over content and accompanying messaging than ever before. This reality has given rise to the tech-savvy CMO—one who is comfortable making use of all these digital skills to reach consumers in new ways. These 16 talented executives have all the qualities it takes.

This story first appeared in the March 27, 2017, issue of Adweek magazine. Click here to subscribe.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}