This Beer Will Replace Your Favorite Tree If a Hurricane Knocks It Down

Cerveza Patagonia will send saplings to customers through 'Tree Protection Program'

Cerveza Patagonia will protect one tree for every case of beer you buy. Cerveza Patagonia / Gut Agency

Cerveza Patagonia already plants a tree for each case of beer it sells, and now the beer brand is broadening its environmentally conscious credentials with a new Tree Protection Program, offering to send off saplings to replace any trees blown down by bad weather this hurricane season.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.