This Cannabis Company’s First 6-Figure Lead Came Through Instagram

Papa & Barkley CMO Kimberly Dillon spoke at Brandweek: Challenger Brands

- Credit by Video: Breana Mallamaci/Editor: Josh Rios
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Papa & Barkley, a California-based cannabis company, is shaking up the traditional retail industry with its digital-first approach. The company, which includes celebrities and athletes in its customer base, had its first six-figure lead, which led to an order, via Instagram.

At the recent Brandweek: Challenger Brands event, Papa & Barkley CMO Kimberly Dillon talked about what works and what doesn’t, as the company seeks to normalize the once illicit, increasingly legal plant.


@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.