This Food App Is Using a Relentless Door-to-Door Approach to Build Its Brand

What Slice founder Ilir Sela learned from his customers along the way

Editor: Breana Mallamaci

Ilir Sela was born into a pizza-making family in New York City, so it was natural that he’d go into the family business. But instead of spending his days slinging dough and sliding pies into wood-fired ovens, Sela decided to build his pizza brand one slice at a time—with tech, not flour.