This Food App Is Using a Relentless Door-to-Door Approach to Build Its Brand

What Slice founder Ilir Sela learned from his customers along the way

- Credit by Editor: Breana Mallamaci

Ilir Sela was born into a pizza-making family in New York City, so it was natural that he’d go into the family business. But instead of spending his days slinging dough and sliding pies into wood-fired ovens, Sela decided to build his pizza brand one slice at a time—with tech, not flour.

His delivery app Slice is meant for mom-and-pop shops rather than the pizza buyer. So how did he convince rigid and resolute small-business owners to buy in? In this episode of I’m With the Brand, Ilir Sela shares the growing pains of building a fully baked brand and what he learned from his customers along the way.

Watch above. Click here for all episodes of I’m With the Brand, and let us know what you think by emailing us at video@adweek.com.



Publish date: September 24, 2019 https://dev.adweek.com/brand-marketing/this-food-app-is-using-a-relentless-door-to-door-approach-to-build-its-brand/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT