Ilir Sela was born into a pizza-making family in New York City, so it was natural that he’d go into the family business. But instead of spending his days slinging dough and sliding pies into wood-fired ovens, Sela decided to build his pizza brand one slice at a time—with tech, not flour.
His delivery app Slice is meant for mom-and-pop shops rather than the pizza buyer. So how did he convince rigid and resolute small-business owners to buy in? In this episode of I’m With the Brand, Ilir Sela shares the growing pains of building a fully baked brand and what he learned from his customers along the way.