This Gorgeous Ad Takes You Into the Brilliant Mind of the World’s First Black Chess Grandmaster

Cognac brand tells the story of how Maurice Ashley pushed the limits of his mind to make history

Droga5 ad depicts chess as a thrilling and intense intellectual martial art. Hennessy

Maurice Ashley, a Jamaican American, made history in 1999 by becoming the world’s first Black chess grandmaster—a coveted title that takes years of intense practice and tremendous intellect to attain.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.