This Social Analytics Firm Says the 4 Million #TakeAKnee Tweets Are Just the Beginning

CEO of Talkwalker believes that number will double

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Headshot of Kristina Monllos

Players kneeling in protest or standing for the national anthem once again became a hot button issue over the weekend after President Trump said players should be “fired” for taking a knee and then doubled down in a series of tweets. On Sunday, NFL players from across the league responded during games, the NFL reaired a commercial about unity and the hashtag #TakeAKnee blew up, according to social analytics firm Talkwalker.

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.