Though Deceptively Simple, Scrabble Has a Consumer Appeal That’s Persevered for Decades

The crossword board game has sold over 150 million copies in 29 languages, including English

closeup of a scrabble game board
Scrabble has caught on with consumers, even elevating to various iterations available online. Getty Images

For a man who commanded the Allied Expeditionary Force in WWII and then became the 34th president of the United States, Dwight D. Eisenhower still valued his leisure time. His affinity for the links made golf the official sport of postwar suburbia. But the first lady didn’t play golf, which is possibly why a July afternoon in 1954 found Ike and Mamie sitting on the terrace at Camp David with studied looks on their faces.

This story first appeared in the June 15, 2020, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.