Throwback Thursday: A Century of Gorgeous, Global Coca-Cola Ads

They'd like the world to buy a Coke

Headshot of Robert Klara

A hundred years is a long time for a brand to keep the same packaging, but when that packaging happens to be Cola-Cola's signature glass bottle (introduced a century ago this November), it's hard to imagine America without it.

Actually, make that the world. The fluted, curvaceous bottle has become the muse for a century's worth of global advertising for Coke like the ad above, from 1943. In connection with its centennial, Coke has released Kiss the Past Hello, a coffee-table book with French publisher Assouline showcasing some of its best commercial artwork from generations past.

Our other favorites from the book include Brazil's famed Lady in Red from 1950, a 1965 "Paus!" ad from Sweden, the 1948 toasting man of Brazil and a "Real Thing" ad that ran in Canada in 1969. They're below, clockwise from top left:


@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.