TikTok Offers Brands Its New Gamified Branded Effect

Over 20 formats can be customized for campaigns

One of the options lets users match poses in a catch beat - Credit by TikTok
Headshot of David Cohen

Brands on TikTok now have a new way to connect with users of the video-creation platform: Gamified Branded Effect, which debuted Tuesday.

Gamified Branded Effect enables brands to prompt people on TikTok to use facial expressions, body postures or other motions in order to control and interact with branded elements, and the experience is sound-on.

There are over 20 formats that brands can customize for their campaigns, including having users juggle a ball on their eyebrows, match poses in a catch beat and use their heads to control submarines.

TikTok

TikTok

TikTok

TikTok

TikTok said interest in gaming on its platform is up by more than 200% over the past year, adding, “Now, more than ever, brands are continuing to look for ways to connect with a stay-at-home audience, and we’ve seen an increased interest from advertisers who are looking to gamify their brand message as a fun tool to engage with the TikTok community in a positive way.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: July 21, 2020 https://dev.adweek.com/brand-marketing/tiktok-offers-brands-its-new-gamified-branded-effect/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT