TikTok Users Abandon Carts En Masse on President Trump’s Online Store

The hope is it will waste his campaign team's advertising dollars

screengrabs of a trump christmas sweater and other paraphernalia
Tiktok, Pixabay

Key insights:

Days after TikTok users said they fueled lower-than-expected turnout at President Donald Trump’s rally in Tulsa, Okla., they have a new target: Trump’s online store.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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