To Highlight Its Safety Measures, Burger King France Created a Clever Airline Video Parody

As locations reopen, the chain takes a cue from another industry

Spot by Buzzman announcing reopening of Burger King restaurants strikes just the right tone. - Credit by Buzzman / Burger King France
Headshot of Sara Spary

Burger King France been transformed into an airline called “Burger Klean” in the brand’s latest funny spot by agency Buzzman.

The ad parodies the safety announcements that have long greeted travelers on airplanes, reminds people to pay attention to virus-prevention safety measures and says not to confuse the hand sanitizers in store for ketchup.

Running on TV and online as of today, the video features the voice of French comedy actor Fred Testot as a pilot, as his assistant runs through the safety demonstration.

He reassures customers of the measures the burger chain is taking for the “pleasure and safety” of its customers as it reopens in the country following the coronavirus pandemic.

Brand: Burger King France
Clients: Alexandre Simon, marketing director; Carole Rousseau, product marketing officer
Agency: Buzzman
President and executive creative director: Georges Mohammed-Chérif
Vice president: Thomas Granger
Managing director: Julien Levilain
Creative director: Louis Audard
Creative director: Tristan Daltroff
Art director assistant: Vincent Tavernier
Head of account: Loïc Coelho
Account executive: Fany Maupou
Head of social media: Julien Scaglione
Consultant of social media: Félix Brunot
Head of PR  and communication: Amélie Juillet
PR and communication manager: Paul Renaudineau
Rights management: Dee Perryman
Head of TV production: Vanessa Barbel
TV production: Benoît Crouet
Production: Blacktool
Sound production: Schmooze
Director: Blacktool.

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@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
Publish date: June 24, 2020 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT